Project A Insights
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All Eyes on Moritz
We’d like to introduce Moritz Trutschel, our Director of Tech Consulting
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Introducing our new writer Ronny (and goodbye from me)
I’m glad to introduce you to our newest writer, Ronny Shani. I’m taking a creative break to explore digital art and generative writing
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Meet Sam Cash, partner at Project A
Sam was our first person on the ground in the UK. He has built up our presence in London and has established relationships with founders and the broader ecosystem in one of the key global hubs
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DIY: Five steps to turn visitors into customers
Traffic is expensive, competition is growing and user’s attention span is short. Start optimizing conversion rates with our framework
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Serializing data in PHP II: A simple primer on database interactions
Symfony Doctrine ORM pack, Ramsey UUID library, and JMS Serializer – the three tools you need to follow our step-by-step tutorial
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All Eyes on Steffi
Steffi has a very exciting and long journey at Project A. She started as an Intern and is now our Head of Technical Program Management. We sat down with Steffi and asked herabout how she shaped her career at Project A
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Is the SDR model the right growth lever for your business?
The model could be powerful, but it doesn’t work for every business and needs to evolve
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Talking is silver, listening is gold — Podcasts and Brand Awareness
Improving your brand marketing appeal through podcasts
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All Eyes on Thuy-Ngan
Thuy-Ngan, our CMO, returned to Project A from Facebook to work even closer with our ventures helping them scale their marketing. Read on to find out more about PP’s career path at Project A and what it takes to be successful in a marketing role
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A contrarian approach to autonomous driving — our investment in Vay
Vay’s tele-driving technology makes driving safer for passengers and drivers alike as well as reduce inner-city car congestion. That’s why we invested
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Why you need a Sales Engagement Platform
Engaging potential customers is one of the hardest parts in Sales. SEPs are here to give salespeople more time for their sale
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Delivering a feeling of home — our investment in Yababa
Project A invests in Yababa to scale a multicultural grocery delivery business across Europe
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From Goods to Good
Strategic Turns in Brand Management and their Implications for Startups
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What frontend engineers should know about user tracking
Our frontend team lead, Michael Lande, talks about the challenges of proactively anticipating tracking requirements and planning ahead
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It’s all about relevance — Why PR for your startup matters
Your initial funding announcement is out and now what? Don’t stop communicating because PR should be played as a long-term game