Branding
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5 Biggest Content Fails — and How You Can Avoid Them
Content Marketing that doesn’t perform? The biggest content fails we’ve seen in several startups and scale-ups — which you better avoid
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Talking is silver, listening is gold — Podcasts and Brand Awareness
Improving your brand marketing appeal through podcasts
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From Goods to Good
Strategic Turns in Brand Management and their Implications for Startups
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It’s all about relevance — Why PR for your startup matters
Your initial funding announcement is out and now what? Don’t stop communicating because PR should be played as a long-term game
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How to increase your startup’s awareness through personal branding
Among the many challenges a startup faces, it is crucial to raise awareness for the newly founded company and build its brand from day one
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How to name your next open source project
Coming up with names for software projects is always a challenge and each team has a different approach
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How to Strategically Build and Measure a Brand the 80/20 Way
Speaking to founders, we experience the most polar opposite attitudes towards branding, ranging from “branding is the key to success” to “it is an over-engineered, fluffy topic”. And we get you
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I have a talent crush on Dr. Florian Heinemann
Branding enthusiast and blogger Marian Jarzak interviewed our General Partner Florian Heinemann
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Measurability Will Determine the Future of Content Marketing
Content marketing best practices
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Project A Rebranding
The why and how behind Project A’s rebranding