Data Analytics
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Tracking Changes in a Data Warehouse
How can you handle data changes in your SQL database? Follow our step-by-step tutorial and implement SCD Type 2 in your project
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What frontend engineers should know about user tracking
Our frontend team lead, Michael Lande, talks about the challenges of proactively anticipating tracking requirements and planning ahead
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Happy Candidates = Happy Companies
Why hiring for data teams is flawed in 2021
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Streaming analytics just got a whole lot easier
Analyzing Dogecoin tweet sentiment in real-time with the Quix platform. A hands-on tutorial
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How to set up a multi-touch attribution model
How to set up a multi-touch attribution model to track website conversions with Google Analytics, Google Tag Manager, and a Jupyter notebook
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Navigating the landscape of B2B marketing tools
Every stage in the marketing funnel relies on good data - which is why you should choose your tools wisely. Here are our favorites
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We want to make data orchestration more accessible for startups
Introducing Herbie, a free, open-source tool that we’ve developed to help companies orchestrate data
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Open Source: Project A Releases Its Data Warehouse Infrastructure
Project A releases its data warehouse framework, Mara, as an open-source project
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Server-side tracking: surprisingly easy
Pixel-based tracking makes us ever more blind to many user interactions. Server-side tracking is the solution to this problem
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10 Indicators That Your Startup Needs a Data Warehouse
Everyone has to make decisions based on data. This post is about identifying the right point in time to invest resources into a more sophisticated data infrastructure and hiring your first data person. Together they will enable you to go beyond gut-feeling and in-tool reporting to create a data-driven culture
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Use Data and Think One Step Ahead — Data Days 2019
Leveraging the Project A data community for knowledge exchange
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How Lampenwelt used Mara to build a Data Warehouse
How Mara, Project A’s open-source data warehouse framework, helps our portfolio companies optimize marketing planning
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Combining SEA Data with SEO to Skyrocket
Improving CTRs for SEO content pages by up to 26% while generating additional revenues
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Brand vs. Non-Brand — How to accurately assess your SEO performance
Web traffic from Search Engine Optimization (SEO) is a crucial component for most successful companies—how to split and accurately assess SEO performance
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Think Data — Share Knowledge
A recap of Project A’s Data Days 2018