Data Analytics

  • Think Data — Share Knowledge

    Think Data — Share Knowledge

    A recap of Project A’s Data Days 2018

  • The Business Value of Site Speed — And How to Analyze it Step by Step

    The Business Value of Site Speed — And How to Analyze it Step by Step

    The faster your website, the better. That sounds obvious, but up to what point does it make sense to invest in further improvements to your website’s loading time? And what is the financial impact of your website loading slightly slower than it used to? We set out to quantify the business value of site speed.…

  • Customer Segmentation

    Customer Segmentation

    Dorothee Seedorf shares insights on customer segmentation and how using data aggregation in a Data Warehouse can improve your marketing strategy