Data Analytics
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The Business Value of Site Speed — And How to Analyze it Step by Step
The faster your website, the better. That sounds obvious, but up to what point does it make sense to invest in further improvements to your website’s loading time? And what is the financial impact of your website loading slightly slower than it used to? We set out to quantify the business value of site speed.…
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Customer Segmentation
Dorothee Seedorf shares insights on customer segmentation and how using data aggregation in a Data Warehouse can improve your marketing strategy