Marketing
-
5 Biggest Content Fails — and How You Can Avoid Them
Content Marketing that doesn’t perform? The biggest content fails we’ve seen in several startups and scale-ups — which you better avoid
-
DIY: Five steps to turn visitors into customers
Traffic is expensive, competition is growing and user’s attention span is short. Start optimizing conversion rates with our framework
-
What frontend engineers should know about user tracking
Our frontend team lead, Michael Lande, talks about the challenges of proactively anticipating tracking requirements and planning ahead
-
How to market to developers — according to a CTO
Industry experience and highly targeted content will take you a long way; our CTO Stephan Schulze explains how marketers could reach “tech people” and what skills you need to talk the talk
-
3 Challenges and 4 opportunities in cold mailing — a hands-on analysis and evaluation
Find a list of most important action items when it comes to setting up a cold mailing strategy from scratch
-
How to set up a multi-touch attribution model
How to set up a multi-touch attribution model to track website conversions with Google Analytics, Google Tag Manager, and a Jupyter notebook
-
Navigating the landscape of B2B marketing tools
Every stage in the marketing funnel relies on good data - which is why you should choose your tools wisely. Here are our favorites
-
On the way to scalability
How Project A helped KRY set the foundations to scale global performance marketing
-
App Store Optimization 101
ASO (App Store Optimization) should be considered a key part of your business mobile strategy
-
How Lampenwelt used Mara to build a Data Warehouse
How Mara, Project A’s open-source data warehouse framework, helps our portfolio companies optimize marketing planning
-
Lampenwelt: Attracting a Younger Audience Through Social Media
Facebook ads, Instagram influencers, quizzes, and messenger bots — how we increased reach and audience through social media for our portfolio company Lampenwelt
-
Combining SEA Data with SEO to Skyrocket
Improving CTRs for SEO content pages by up to 26% while generating additional revenues
-
4 Common Mistakes MailChimp Users Make and How To Avoid Them
Are you using Mailchimp for email marketing? Here are a few tips and tricks that are guaranteed to boost your results
-
Measurability Will Determine the Future of Content Marketing
Content marketing best practices
-
SQL School — How Marketing and Other Departments Can Save Hours of Work
When tech and marketing converge: SQL school for non-developers