Avoid The Risk: Let Customer Success Save You From a Knockout
Did you know your customers are busy justifying the investment in your product? As a B2B company whose success depends on retaining revenue-generating customers, your only chance is Customer Success
Is the SDR model the right growth lever for your business?
The model could be powerful, but it doesn’t work for every business and needs to evolve
Why you need a Sales Engagement Platform
Engaging potential customers is one of the hardest parts in Sales. SEPs are here to give salespeople more time for their sale
How can you build and retain the perfect Sales Team?
We’ve asked a founder, a business angel, and Project A’s Head of Sales and Customer Success for their take on how to scale your sales department
Navigating the landscape of B2B marketing tools
Every stage in the marketing funnel relies on good data - which is why you should choose your tools wisely. Here are our favorites
Building Sales Heroes
Building and maintaining a high-performing sales unit is one of the biggest challenges for startup leaders
The Future of Sales Development — Are You Up for the Challenge?
Raul Porojan and Corinne Herberg— our Sales experts— Talk about Project A’s Sales Development Traineeship
How to migrate from Pipedrive to Salesforce
We recently migrated the sales data of one of our portfolio companies from Pipedrive to Salesforce. Here’s how we did it
Measurability Will Determine the Future of Content Marketing
Content marketing best practices