Sales
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Avoid The Risk: Let Customer Success Save You From a Knockout
Did you know your customers are busy justifying the investment in your product? As a B2B company whose success depends on retaining revenue-generating customers, your only chance is Customer Success
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Is the SDR model the right growth lever for your business?
The model could be powerful, but it doesn’t work for every business and needs to evolve
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Why you need a Sales Engagement Platform
Engaging potential customers is one of the hardest parts in Sales. SEPs are here to give salespeople more time for their sale
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How can you build and retain the perfect Sales Team?
We’ve asked a founder, a business angel, and Project A’s Head of Sales and Customer Success for their take on how to scale your sales department
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Navigating the landscape of B2B marketing tools
Every stage in the marketing funnel relies on good data - which is why you should choose your tools wisely. Here are our favorites
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Building Sales Heroes
Building and maintaining a high-performing sales unit is one of the biggest challenges for startup leaders
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The Future of Sales Development — Are You Up for the Challenge?
Raul Porojan and Corinne Herberg— our Sales experts— Talk about Project A’s Sales Development Traineeship
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How to migrate from Pipedrive to Salesforce
We recently migrated the sales data of one of our portfolio companies from Pipedrive to Salesforce. Here’s how we did it
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Measurability Will Determine the Future of Content Marketing
Content marketing best practices