Growth
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Avoid The Risk: Let Customer Success Save You From a Knockout
Did you know your customers are busy justifying the investment in your product? As a B2B company whose success depends on retaining revenue-generating customers, your only chance is Customer Success
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PAKCon 2022: Top Ten Sessions
Missed the fifth Project A Knowledge Conference? Here’s your chance to catch up and deep-dive into all things startups and venture capital
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5 Biggest Content Fails — and How You Can Avoid Them
Content Marketing that doesn’t perform? The biggest content fails we’ve seen in several startups and scale-ups — which you better avoid
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DIY: Five steps to turn visitors into customers
Traffic is expensive, competition is growing and user’s attention span is short. Start optimizing conversion rates with our framework
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Is the SDR model the right growth lever for your business?
The model could be powerful, but it doesn’t work for every business and needs to evolve
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Talking is silver, listening is gold — Podcasts and Brand Awareness
Improving your brand marketing appeal through podcasts
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Why you need a Sales Engagement Platform
Engaging potential customers is one of the hardest parts in Sales. SEPs are here to give salespeople more time for their sale
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From Goods to Good
Strategic Turns in Brand Management and their Implications for Startups
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What frontend engineers should know about user tracking
Our frontend team lead, Michael Lande, talks about the challenges of proactively anticipating tracking requirements and planning ahead
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It’s all about relevance — Why PR for your startup matters
Your initial funding announcement is out and now what? Don’t stop communicating because PR should be played as a long-term game
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How to market to developers — according to a CTO
Industry experience and highly targeted content will take you a long way; our CTO Stephan Schulze explains how marketers could reach “tech people” and what skills you need to talk the talk
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How to increase your startup’s awareness through personal branding
Among the many challenges a startup faces, it is crucial to raise awareness for the newly founded company and build its brand from day one
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3 Challenges and 4 opportunities in cold mailing — a hands-on analysis and evaluation
Find a list of most important action items when it comes to setting up a cold mailing strategy from scratch
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How can you build and retain the perfect Sales Team?
We’ve asked a founder, a business angel, and Project A’s Head of Sales and Customer Success for their take on how to scale your sales department
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How to set up a multi-touch attribution model
How to set up a multi-touch attribution model to track website conversions with Google Analytics, Google Tag Manager, and a Jupyter notebook