Growth
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How to name your next open source project
Coming up with names for software projects is always a challenge and each team has a different approach
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On the way to scalability
How Project A helped KRY set the foundations to scale global performance marketing
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App Store Optimization 101
ASO (App Store Optimization) should be considered a key part of your business mobile strategy
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Building Sales Heroes
Building and maintaining a high-performing sales unit is one of the biggest challenges for startup leaders
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Use Data and Think One Step Ahead — Data Days 2019
Leveraging the Project A data community for knowledge exchange
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How to Strategically Build and Measure a Brand the 80/20 Way
Speaking to founders, we experience the most polar opposite attitudes towards branding, ranging from “branding is the key to success” to “it is an over-engineered, fluffy topic”. And we get you
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How Lampenwelt used Mara to build a Data Warehouse
How Mara, Project A’s open-source data warehouse framework, helps our portfolio companies optimize marketing planning
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Lampenwelt: Attracting a Younger Audience Through Social Media
Facebook ads, Instagram influencers, quizzes, and messenger bots — how we increased reach and audience through social media for our portfolio company Lampenwelt
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The Future of Sales Development — Are You Up for the Challenge?
Raul Porojan and Corinne Herberg— our Sales experts— Talk about Project A’s Sales Development Traineeship
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How to migrate from Pipedrive to Salesforce
We recently migrated the sales data of one of our portfolio companies from Pipedrive to Salesforce. Here’s how we did it
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Combining SEA Data with SEO to Skyrocket
Improving CTRs for SEO content pages by up to 26% while generating additional revenues
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I have a talent crush on Dr. Florian Heinemann
Branding enthusiast and blogger Marian Jarzak interviewed our General Partner Florian Heinemann
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Brand vs. Non-Brand — How to accurately assess your SEO performance
Web traffic from Search Engine Optimization (SEO) is a crucial component for most successful companies—how to split and accurately assess SEO performance
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Think Data — Share Knowledge
A recap of Project A’s Data Days 2018
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4 Common Mistakes MailChimp Users Make and How To Avoid Them
Are you using Mailchimp for email marketing? Here are a few tips and tricks that are guaranteed to boost your results