Marketing
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Dmexco 2016 Recap
Insights from dmexco, Europe’s leading digital marketing conference
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5 Digital Marketing Trends
Over the past few years, the digital marketing sphere has undergone some significant changes—five trends to look out for in digital marketing
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Customer Segmentation
Dorothee Seedorf shares insights on customer segmentation and how using data aggregation in a Data Warehouse can improve your marketing strategy
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Bringing Ventures Up to Speed with Our Generic Marketing Plan (Part 1)
Director Performance Marketing Dorothee Seedorf and Venture Development Manager Philipp Werner explain why we work with a generic marketing plan and how we adapt it to individual portfolio companies